Alignment is Not A Brand

Jun 13, 2017


I’ve had to ask myself, over the years that I’ve grown this business, if this is what I really want.


I suppose anything that has a person awake at 4:30a.m. every day or that causes one to do ridiculous things like shoot videos and post them on the internet would evoke those kinds of questions once in a while.


Being an entrepreneur seems like the Hot New Thing right now.  Everywhere you turn you see a new internet celebrity offering a webinar on how they made their first six figure month (blah blah blah) and I’m willing to bet, if you surround yourself with the same kind of people I seem to, that you personally know quite a few individuals who are self-employed or have entrepreneurial dreams.

Perhaps you, too, are one of those people.


And The World makes entrepreneurship look damn fine.  It seems as though Everyone On The Internet is working a 4 Hour Work Week, tapping out blog posts on the beach and running multi-million dollar businesses out of their van (and if you haven’t been exposed to all this, just look up the hashtag #vanlife and you’ll get a taste).


As a natural rebel, I had to ask myself:  do I want to own this business because everyone else is doing it and because it *looks* AWESOME?  Or is entrepreneurship truly the path of alignment for me?



Just because something *looks* aligned on social media or for someone else, doesn’t mean it’s aligned FOR YOU.

Just because nobody’s posting glamorshots of themselves typing out government reports in a sun-flare-lit cubicle doesn’t mean that a job with an employer, benefits and vacation time isn’t absolutely perfect, if you feel like it is, for you.


Your Alignment is not a brand.


It doesn’t need to be Instagram-worthy.  It doesn’t even have to be pretty.  It doesn’t have to be something you *do right.*


And it certainly doesn’t have to look like anyone else’s Alignment.


I would love to know…how does this land for you?  Are there aspects of your life that feel aligned but aren’t conventional or that you feel aren’t as valued in society today?